To teach people that anybody can be a philanthropist, even if it's donating just one dollar a week.
To engage one million people in our movement, collectively donating $52 million annually to critical areas of need around the globe.
When the Founder of The 52 Million Project was a kid, his parents worked multiple jobs just to provide for their family. Because of this, he often heard the words, "We just can't afford that this month." Despite struggling financially, his parents did something peculiar. They kept an empty Jif® Peanut Butter jar above the fridge and at the end of every week, they brought the jar down, handed Imran a dollar, and had him put it in the jar for donating at the end of the month. They would say, "I know this might not make sense because we can't even afford everything we need, but there are people who need this money more than we do. It's our duty to help them however we can." That's how his parents demonstrated philanthropy for him: it's not always about giving millions or billions of dollars;
philanthropy is giving what you can, even if it's as simple as donating one dollar a week.